Job Scope:
· Reposition existing users and develop paid search and social media to target on potential audiences to attract more new users;
· In charge of Google, Facebook, Instagram ads, monitor and optimize advertising weekly;
· and monthly, analyse the statistics data to ensure effective budget and advertising expenditure allocation;
· Provide regular advertisement analysis reports and required business support for other team members;
· Develop and promote the company’s social media channels and responsible for high-quality content writing, including web content, copywriting, articles, infographics, photography, video, etc. to increase the customer base of Facebook and Instagram users;
· Manage and maintain company website by using SEO optimization to improve on Google’s ranking and coverage, and keyword search;
Job Requirements:
· Candidate must possess at least Bachelor’s Degree, with 3-5 years relevant working experience and high learning abilities and analytical skills;
· Required language(s): English, Mandarin;
· Preferably Senior Executive specialized in IT/Computer – Software or equivalent;
· Good writing skills with the ability to independently produce original copy, and integrating various resources;
· Ability to handle the advertising of Google, Facebook and Instagram and the analysis of their effectiveness under minimum supervision;
· Familiar with social media tools, Google AdWords and email campaigns, as well as SEO, SEM;
· Initiative, team-player and good with handling stress;